Dragon Alley is a cobblestoned wizarding alley and shopping area located in London, England behind a pub called the Leaky Cauldron. Inside the alley is an assortment of restaurants, shops, and other sights. Typically all items on the Hogwarts' school supply list are purchased here.
Who keeps it running? Why the many services provided by the Shopkeepers and their assistants keep it a thriving area for many witches, wizards and their families to explore.